Business strategy evolution - looking back to move forward

Become a better strategic thinker (and doer) by adding an historical perspective to your strategy toolkit | by Stefano Messori

Interested in this course? Email us at support@strategicdesignhub.com

50.00% off original price of $39.00
$39.00 / month
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Programme description

This course is about what we can learn today from the historical development of the field of business strategy, as managers, as entrepreneurs, and as innovators generally.

Placing the traditional strategic tools in an historical perspective not only helps us to understand the reason why they were created but also informs us how to use them properly when innovating in our organisations.

The course is divided into four sections, each of which covers a substantial stage in the development of business strategy.

The course is for those curious about the field of business strategy and how it has evolved over time. The aim is imbue the strategy tools we use on a daily basis with a soul.


What are the requirements?

  • A basic understanding of business strategy might facilitate the learning experience, but it is not a prerequisite for the course.


What am I going to get from this course?

  • An ability to apply the principles and the tools of strategic thinking more appropriately when innovating.
  • An understand of the different approaches to business strategy and their specific contribution to the competitive advantage of organisations.


What is the target audience?

  • This course is for entrepreneurs, managers and business students willing to dig into the field of business strategy. It is for those seeking to discover the why and the how behind the development of new theories over time and to learn how they can be used today in order to innovate.
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Instructor

Stefano Messori
Stefano Messori
Design strategist

Stefano’s aim is to facilitate a design thinking agenda in organisations pursuing a strategic innovation approach. Stefano collaborates with the management of medium sized and large organisations (on ad hoc projects) but also with start-ups, through online learning and group facilitation sessions.

In addition to promoting and facilitating the adoption of a design agenda within organisations, Stefano encourages managers to challenge their current understanding of their work and the mental models they have created to explain reality.

Stefano’s on-line courses invite participants to take part in a conversation about entrepreneurship and its purpose in society. The courses introduce the concepts of strategic thinking and design thinking.

Designing a learning environment inspiring participants to open up their minds and hearts is Stefano's ultimate goal and desire.

For questions or comments, please send us an email at support@strategicdesignhub.com

Reviews (1)

Masterful and entertaining. A brilliant review on business strategy history.

by Davide Serafini
I have never seen such an effort in delivering marketing topics to the public as into this course. Mr.Messori's aim to reach clarity both for beginners and practitioners is surely achieved. The course rolls essential tools for strategic decisions in their history and, by doing so with narrative clarity, analyses major schools of thinking and provides simple explanations to several foggy topics. I have been reading surveys on marketing and attended a few classes to support my activity in sales. Did I really need another class on Marketing? I would admit no, exception is made for this course. I have been surprised and entertained by the historical frame from ancient Greece to modern capitalism, all the way to the final class. Surely Reccomended!

Masterful and entertaining. A brilliant review on business strategy history.

by Davide Serafini
I have never seen such an effort in delivering marketing topics to the public as into this course. Mr.Messori's aim to reach clarity both for beginners and practitioners is surely achieved. The course rolls essential tools for strategic decisions in their history and, by doing so with narrative clarity, analyses major schools of thinking and provides simple explanations to several foggy topics. I have been reading surveys on marketing and attended a few classes to support my activity in sales. Did I really need another class on Marketing? I would admit no, exception is made for this course. I have been surprised and entertained by the historical frame from ancient Greece to modern capitalism, all the way to the final class. Surely Reccomended!