Strategic Design - an introduction

Rational and creative thinking for business innovation | Stefano Messori
$39.00 / month
Strategic Design Hub membership - join the conversation with access to all material and resources available in the Hub!

Programme description

How do successful organisations maintain their edge in spite of change and unexpected shifts in the environment?

Conventional strategic thinking theories offer us the rationality of competitive advantage, but they fall short when it comes to explaining how to create the next competitive advantage when the time comes.

Design thinking (not to be confused with industrial design) offers us a process and a toolkit to identify unarticulated customer needs and to create innovative solutions around them.

Strategic Design combines the rationality of strategic thinking with the creativity of the design process.

This short introduction to Strategic Design is free of charge. The aim is to start a conversation between the participants on how Strategic Design can be applied to create solutions (products and services) enhancing the lives of people.

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Stefano Messori
Stefano Messori
Design strategist

Stefano’s aim is to facilitate a design thinking agenda in organisations pursuing a strategic innovation approach. Stefano collaborates with the management of medium sized and large organisations (on ad hoc projects) but also with start-ups, through online learning and group facilitation sessions.

In addition to promoting and facilitating the adoption of a design agenda within organisations, Stefano encourages managers to challenge their current understanding of their work and the mental models they have created to explain reality.

Stefano’s on-line courses invite participants to take part in a conversation about entrepreneurship and its purpose in society. The courses introduce the concepts of strategic thinking and design thinking.

Designing a learning environment inspiring participants to open up their minds and hearts is Stefano's ultimate goal and desire.

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