Strategic thinking - Industry analysis

Learn how to organise and manage an industry analysis project in your organisation. | Stefano Messori
50.00% off original price of $49.00

Programme description


This programme will introduce and take you through the five forces model, the most widely used framework for the performance of an industry analysis.

The course comprises:

1) hand-drawn fun videos that guide you through the process;

2) slides pinpointing the concepts and the steps taken in performing the analysis;

3) a fillable template (free or premium): a collaborative tool enabling you and your team to start analysing your industry right now.

During the programme you will learn how to organise and manage an industry analysis project (the first step in developing strategic thinking) in your organisation.

The programme will also assist you in making industry analysis a continuous process within your organisation, explaining how to generate participation and commitment among your colleagues.

Ultimately this programme is the first step in making strategic thinking a fun activity and an open exercise within your organisation.

What are the requirements?

  • You will need to download the free 'industry analysis template'. To view the documents you require a .pdf reader and Microsoft Excel or another spreadsheet software.

What am I going to get from this course?

  • A free or premium (unlocked) template of the five forces model.
  • Discover and understand how to organise and manage an industry analysis project within your organisation.
  • Tips on how to overcome the most common obstacles in the development of the industry analysis project.
  • Strengthen your ability to encourage interest and participation (amongst your colleagues) in the industry analysis project.

What is the target audience?

  • Anyone willing to start a strategic thinking initiative within their organisation.
  • Entrepreneurs and start-ups seeking to understand the environment in which they compete.
  • Business students and practitioners interested in understanding the organisational implications of performing an industry analysis.
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Stefano Messori
Stefano Messori
Design strategist

Stefano’s aim is to facilitate a design thinking agenda in organisations pursuing a strategic innovation approach. Stefano collaborates with the management of medium sized and large organisations (on ad hoc projects) but also with start-ups, through online learning and group facilitation sessions.

In addition to promoting and facilitating the adoption of a design agenda within organisations, Stefano encourages managers to challenge their current understanding of their work and the mental models they have created to explain reality.

Stefano’s on-line courses invite participants to take part in a conversation about entrepreneurship and its purpose in society. The courses introduce the concepts of strategic thinking and design thinking.

Designing a learning environment inspiring participants to open up their minds and hearts is Stefano's ultimate goal and desire.

For questions or comments, please send us an email at